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Search Engine Marketing (SEM) Pay Per Click (PPC) Services

Search Engine Marketing (SEM), which is also called Pay Per Click (PPC) and Pay
for Position, is technology that places websites at the top of Google, Yahoo and
Bing's Search Engine Results Pages.

The advantages of Pay Per Click (PPC) Marketing are as follows: 

• Pay Per Click Campaigns Enable webmasters to target geographical and niche markets more precisely via specific search queries.
• Pay Per Click Campaigns Enable webmasters to have their page URL displayed at the top of the search engine results pages without having to figure out complex search engine algorithms or pay an SEO expert to tweak their site for higher rankings.
• Pay Per Click Campaigns Enable webmasters to receive new traffic instantly.
• Pay Per Click Campaigns Enable a website or offline store to be found by search engine users even if no site exists or the site is not search engine compatible.
• Pay Per Click Campaigns Enable small businesses to operate globally and compete on an equal footing with much larger competitors.
• Pay Per Click Campaigns Enable instant sales and more measurable ROI via conversion tracking.
• Pay Per Click Campaigns Enable more precise visitor pathways to be plotted (e.g. by leading visitors to specific landing pages).
• Pay Per Click Campaigns Enable campaigns to be switched on and off on-demand to meet specific needs, search trends or specific events (e.g. Christmas sale)

Search Engine Optimization (SEO)

Ranking your website highly on Google, Yahoo and MSN is a daunting task.

Three engines, three algorithms, three different sets of rules - and yet there are websites out there that have first page rankings across them all - how do they do it?

While all of the major search engines use different algorithms, the end goal of all three is the same -- to provide the searcher with the most relevant results available. It is this one common thread that makes it possible for Search Engine Optimization (SEO) to rank a website highly across all three major Search Engines. Advantix Marketing has the experts to assist any business with their Search Engine Optimization goals. 

Website Design, Redevelopment

Designing and Developing Websites the right way makes a significant difference.

• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
• Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
• Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
• Check for broken links and correct HTML.
• If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
• Keep the links on a given page to a reasonable number (fewer than 100).

ECommerce

Choosing the best shopping cart solution to design, develop and launch an ecommerce website is critical to the success of any online business. To learn more about this sometimes confusing world, our website will explain the points you should consider before purchasing a shopping cart solution. If you're currently in the market for software or services and would like our unbiased recommendations, please give us a call.

Consulting

Advantix Marketing is a Dallas, Texas web marketing company that increases business profitability via the Internet.  We have been in business for over 8 years.  Specifically, we specialize in placing businesses at the top of the major Search Engines.  We employ valid, tested, time-honored strategies.  Those strategies are based on solid marketing principles, adherence to Best Practices and our commitment to bring companies to the top of the major Search Engines.

Application Programming and Database Design

Advantix Marketing, based in Dallas, Texas provides a broad array of Information Technology Services for companies needing applications backed by Databases.  From their corporate headquarters in Dallas, Texas, Advantix Marketing provides a one stop resource center, enabling our clients to focus on their core competencies and use technology as an enabler for lowering operating costs, allowing faster growth and ensuring higher profitability.  

Advantix Marketing provides managed technology integration, custom development, and data center outsourcing not merely as individual services, but to provide an integrated, on-going and evolutionary growth plan as businesses evolve in the 21st century.