Best Practices for Search Engine Marketing
Advantix Sphere Control™ -- Online Reputation Management
If you have customers, odds are they're talking about you to their coworkers, to their friends, and to anyone else within earshot - including those on social networks. The Internet revolution is clearly a double-edged sword. It presents many opportunities, as well as risks, in today's business climate. The Internet Revolution is here to stay. You can proactively participate, or you can chose to turn a blind eye to this revolution. But it is not going away. Isn't it in your company's best interests to be engaged? To take part in the conversation so you know what's being said and can shape the conversation and respond appropriately?
Effective, contemporary Online Reputation Management (ORM) requires relentless attention to online advocates and "badvocates" (You know you have them). Today, companies must attend to a diverse and all-powerful portfolio of stakeholders that now include online media, environmental groups, bloggers, Twitterers and citizen journalists that constantly command attention. Armed with little more than a computer and an opinion, some of these chat-room transmitters and bloggers can undo a company's reputation by disseminating misinformation and innuendo instantly. Advantix Marketing is proud to introduce Advantix Sphere Control™ to help you manage and shape your online reputation! The results of a negative online reputation may be as subtle as a user clicking on a competitor's search result instead of yours or as damaging as an industry-wide boycott of your products and/or services. Besides the obvious financial implications of having a company's credibility called into question, there are potential legal ramifications that can dominate time and cripple financial sustainability, as well. The news of court battles will often get published high in the Search Engine Result Pages so that even if a case is dismissed or resolved, the consequences can remain published for years to come. Reputation Management is not a new concept since everyone from Fortune 500 companies - to plumbers - to the gas station on the corner - relies on their reputation to protect and enhance their livelihood. Reputations sway public opinion, positively or negatively affect careers, and have a tangible impact on the success of any business whether it has been around for three months or three decades. Because Social Network practices on the Internet allow for reputations to be widely known at warp speed, reputations must be managed and managed by professionals like Advantix Marketing. Warren Buffet once said, "It takes 20 years to build a reputation and 5 minutes to ruin it." It's a fair assumption that he wasn't talking specifically about online Reputation Management, but this maxim certainly applies. The Internet provides countless opportunities for people to share their views with the rest of the world, and the fact that they can do so anonymously presents a unique set of problems if what they post online is derogatory. Your reputation can be destroyed in a matter of hours by a blogger who is upset with your company. Clearly, an unhappy friend or customer can ruin your reputation very easily today! Unflattering information, factual or otherwise, can show up in natural search engine results whether a Web user is looking for it or not, and influence purchasing decisions, personal views, and sully the reputation of people, products, and institutions. There's not much that can be done to prevent this, but when it occurs, there are options which can substantially reduce how easy it is to find salacious remarks online. Many companies experience challenges from hostile customers, disgruntled employees and nefarious competitors who try to hurt businesses by blogging or posting derogatory statements online about the company or specific individuals who work there. They aim to adversely impact a target's business, recruiting and retention efforts, and the company's reputation as a whole. The bottom line is, at this juncture, very few companies have strategies related to managing their "online reputation" even if they have an active public relations team. This fact leaves them at the mercy of a very unforgiving and often untruthful online community. Negative reviews and negative online conversations ARE affecting your bottom line. Our proprietary Online Reputation Management strategy is very simple: Advantix Sphere Control™ employs a sophisticated response algorithm called DECO™. Developed by Advantix Marketing's Award Winning team, led by Vice President Tiny Malone, DECO™ means Displace-Enhance-Counter-Optimize. This holistic approach changes perceptions from the negative to the positive quickly, effectively, and efficiently for businesses and organizations of all sizes. Given the increasing popularity and importance of search engines, Online Reputation Management has become more important than ever - period! Pay per Click (PPC) Campaigns and Search Engine Optimization (SEO) Programs are tremendously important in increasing website visibility, and therefore, increasing sales. Online Reputation Management clearly enhances your SEM and SEO by providing consumer confidence. This consumer confidence is what drives the conversion of visitors into customers. Because of the importance of Online Reputation Management, Advantix Marketing's Sphere Control ™ stands ready to counter unfavorable publicity and malicious attacks by ex-employees, unhappy customers and dirty competitors. Further, Advantix Sphere Control™ provides a clear avenue to creating a positive image view of a company while reducing long term advertising expenses. Using proprietary Reputation Management techniques, Advantix Marketing corrects problematic online impressions by helping good results rise and bad results fade away. Our customers have years of experience in business, excellent track records, and outstanding contributions to society and the nation; however, with one misstep by a dedicated and meaningful employee, a customer can publically demean a business on the Internet; a disgruntled employee with a vendetta can post widely inaccurate information about a business on the Internet; or a competitor can anomalously publish derogatory information about a business; and the well is poisoned – all within minutes. This is where Advantix Marketing’s Online Reputation Management program can help. Advantix Sphere Control™ is Advantix Marketing’s Online Reputation Management Program and it offers Monitoring, Repair, and Proactive Management via the following:
If you are in need of professional, effective Online Reputation Management, please give Advantix Marketing (www.AdvantixMarketing.com) a call at 800.966.6511. The Advantix Sphere Control™ team stands ready to assist you. After all, what's YOUR reputation really worth?
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