Best Practices for Social Media

 

REPUTATION MANAGEMENT IS A MUST

 Advantix Marketing’s Online Reputation Management (ORM) Program is based on the following facts and values. 

• Fact:  People are going to judge your business by what they find on the Internet.  Unfortunately, unscrupulous people may spread false rumors or inaccurate information about one or several of your companies.

• Fact:  Derogatory information can spread like a disease, hence the term “viral”. You don’t have time to wait for this information to make its way to your desk.  You need to be proactive in your management of positive and negative content.

• Fact:  Consumers are using reviews as valid decision making tools with regards to purchasing durable goods has risen over 600% since 2005. Gartner Research Q2 2009 Study. 
  

• Fact:  A recent study disclosed that 61% of those asked admitted to frequenting review sites. Of that 61%, 9% said that review sites had little impact on their purchase decisions, 2% said they were indifferent, and an overwhelming 89% stated that review sites play some role in their decision making process (57% said a significant role).
  

• Fact:  A recent Gartner study regarding online durable goods purchases showed that businesses with online reputations of four stars or more had 43% more traffic and 37% higher purchase to visit ratio.

• Fact:  The Advantix Sphere Control Online Reputation Management Program monitors over 320 sites, 24 hours a day, for positive/neutral/negative comments about businesses.
  

• Fact:  Advantix Sphere Control ORM is managed in a data center by a trained monitoring team.  The management of ORM is designed around best practices and the processes implemented by Advantix Marketing are guaranteed to increase reputations, and therefore, remove reasons for potential customers to go elsewhere.

A negative attack on your company’s reputation can occur at any time from many directions. Posters on blogs, forums, and websites can hit and run with impunity on numerous Social Media websites. Even with no validity, a negative posting can taint a reputation within hours of its initiation -- sewing doubt and uncertainty about your business’s integrity, products, and services. 

Notice, how Google is now placing reviews from Social Media websites like Insider Pages, Yelp, and City Search at the top of their Search Engine Result Pages (SERPs), and thus, making reviews much more available to the public. 

Certainly it is highly probable that millions of dollars are lost in sales each day because of false, erroneous or misleading search engine results. Whether the negative listings are from a competitor, a news site, a past disgruntled employee, or a message board, the impact can be financially challenging at best and devastating at worst. The good news is that Advantix Marketing can resolve negative comments and poor reputations with a speed that comes from knowledge, expert experience and the right software. 

It boils down to understanding that negative reviews cost businesses dollars in lost sales and Advantix Marketing can remove those impediments via its well conceived and proven Online Reputation Management Program.

Advantix Marketing’s Online Reputation Management Program is comprehensive, cost effective, and yet inexpensive.  The immediacy of the online environment requires businesses or their corporate entities to monitor blogs, forums, websites to include Social Media, Search Engine Reviews, and Search Engine Results for criticisms and derogatory comments.  As mentioned earlier, damaging postings can be blasted across the blogosphere with blinding speed, and before you know it, your business can be trashed in dozens of locations on the Internet.  Restoring your business’s reputation is time-consuming, and the financial setback from negative reviews that encourage others to go elsewhere may be long-lasting.

For additional information, call Advantix Marketing at 800-966-6511