Best Practices for Search Engine Marketing

 

The Advantix Advantage

The Internet has evolved quite a lot over the past few years and has become an established, viable place to do business.  Companies choose Search Engine Marketing Pay Per Click Advertising to promote their business due to its accountability and performance.  However, the time has come that it is no longer as simple as bidding on keywords and watching the sales come in. Many companies are now outsourcing the complexities of their Pay Per Click (PPC) campaigns to experts who will assist them at a moment’s notice and be a real partner – a phone call away.

Differences between Advantix Marketing and many of our Competitors:

• We do not require a contract

o    The majority of our competition has a contract 

• We have a 24/7 online Report Center that provides:

o    Number of Visitors via the PPC Campaign

o    Cost Per Lead data at the end of the month for the PPC Campaign

o    Click Through Rate (CTR) for the PPC Campaign

o    Impressions for the PPC Campaign

o    Forms submitted via the PPC Campaign

o    Tracked and Recorded Phone Calls via the PPC Campaign

o    Creatives utilized for the PPC Campaign

o    Analytics to include Bounce Rate, Visitor Cities, Time On Website, Popular Pages, etc.

o    Top 25 monthly keywords with

• Number of Clicks

• Cost Per Click

• Google Average Position  

• We use numerous Creatives and conduct A/B testing to determine the very best Ad Text

o    The majority of the competition only uses one creative

• ·We share Ad Text with our Clients

o    The majority of the competition does not 

• ·We specialize in Quality Scores to lower costs and raise positions

o    The majority of the competition ignores this important campaign perspective 

• ·We use Day-Parting to turn your campaign off late at night

o    The majority of the competition does not use this important tool 

• ·We use software to eliminate keywords that do not generate phone calls or web forms

o    The majority of the competition does not analyze keyword behavior 

• ·We will update Title and Meta Tags using Best Practices at no cost

o    The majority of the competition ignores this important campaign perspective 

• ·We will write text for the Home Page and other pages at no cost

o    The majority of the competition ignores this important campaign perspective 

• ·We will act as your trusted advisor at no cost

o    The majority of the competition ignores this important campaign perspective 

• ·We will submit your website to 50 plus Social Media websites at no cost

o    The majority of the competition ignores this important campaign perspective 

• ·We will submit your website each quarter to more than 500 Search Engines and Directories to build links at no cost

o    The majority of the competition ignores this important campaign perspective – SEO and PPC create synergism