Automotive Dealers

Search Engine Marketing via Pay Per Click Campaigns works so well that Third party lead provider company’s like Autobytel, Dealix, Auto Trader, Next Tag, Vehix, etc. are currently using search engine Pay Per Click Campaigns to assure top positioning on the first page of search engine results. When a prospective auto buyer clicks on the third party lead provider’s listing, they are directed to the third party’s website and persuaded to register to receive free competitive quotes on vehicles from various local dealerships. The third party lead provider subsequently sells the inquiry as a lead to as many of the local dealerships as possible.

An important question to ask is, "why pay third party lead providers, when a dealership can utilize a Pay-Per-Click Campaign and bring prospective automobile buyers to its own website?" The dealership’s website has more tools than the third party lead provider, and shields the buyer from competing dealerships.

Although third-party lead providers continue to supply Internet leads to the nation's automobile dealerships, dealers are becoming increasingly skeptical about the value of these services and more and more have opted to stop using third-party lead providers.