Search Engine Marketing

In order for me to persuade you to use our Search Engine Marketing (SEM) services, I feel it’s necessary to provide some of the facts behind what we do –- SEM using Pay Per Click (PPC) Technology.

There is no doubt that Search Engine Advertising Campaigns increase business for Automobile Dealerships, Physicians, Lawyers, Insurance Companies, Retail Businesses, Wholesale Businesses and all types of companies worldwide with a positive Return on Investment (ROI).

Successful Web Marketing

One strategy for a successful paid online marketing campaign is to obtain leads directly from the businesses' website via Pay Per Click search engine campaigns. However, simply directing a searcher from a sponsoed search engine ad to a website will not necessarily result in a lead or sale to. The website must be constructed and maintained to engage visitors and encourage their contact with the business. In order to ensure that the website is maximized to convert visitors into customers, we assist our customers to make their websites the very best they can be.

Using a proven formula for success, Advantix Search Engine Marketing deploys that methodology in constructing a sponsored search campaign. We do not focus only on Google Ads, but we also utilize Yahoo Ads and Bing Ads as well. It is our thought that an Internet Advertising and Marketing Campaign should have placement in the Sponsored Results area of all three of the major search engines. This approach insures the best paid search results possiable.

A successful web-based lead generation campaign will include the following phases:

1. Driving qualified traffic to your site -- CONNECT
   
2. Creating the proper selling environment -- CAPTURE
   
3. Utilizing techniques to convert visitors into customers -- CLOSE
   
4. Measuring the results and adjusting as needed -- QUANTIFY
   

Phase1: CONNECT - Drive QUALIFIED Traffic to Your Website

The visitor who comes from a search engine such as Google, Yahoo, or Bing is actively looking for information on a specific product or service and this is similar to someone who opens the Yellow Pages. In both examples, the visitor is often ready to buy and is just looking for the best “DEAL”.

So, depending on how competitive your offer is when compared with that of the competition, can often be a deciding factor for the prospective buyer. If you have the strongest selling environment and your price is competitive, then you will be in a good position to convert the visitor into a customer. If your competition has a stronger selling environment or a better price, then you may lose the order.

On the Internet, it is absolutely crucial that Specials, Rebates, Incentives, Special Pricing, and Low Interest Rates be clearly positioned for the prospective buyer to read and understand.

Phase 2: CAPTURE - The Proper Selling Environment

The Selling Environment is what will convince your website visitors to become your customers. Everything that visitors experience AFTER they arrive at a Web site is part of the Selling Environment. Some examples include:

• Design of the site
  
• Sales copy
  
• Mechanisms to capture names and email addresses of your prospects
  
• Communication methods such as a toll-free number and live chat
  
• Following up with your prospects via a time tested process that produces positive results
  
• It's important to create the proper selling environment BEFORE the initiation of a Sponsored Online Advertising Campaign.
• Otherwise, time and money will be wasted by attracting visitors to the website.

Phase 3: CLOSE - Utilize Proven Techniques to Convert the Prospect into a Customer

The sales processes implemented in the vast majority of businesses are tried and true and have produced excellent results for decades. There is no reason to further discuss this phase as your team has proven its expertise.

Phase 4: QUANTIFY - Measure the Results and Adjust as Needed

No one can predict the outcome of any marketing campaign with perfect accuracy. Successful marketing comes out of a never-ending cycle of testing and refining. The sales copy and the selling environment must be examined over and over again to determine if these elements are doing their job effectively, or if they could be improved.

All businesses must continually analyze their websites to ensure that once the visitor is there, that he or she will do what the business wants him or her to do – phone, email or visit the business so that they can be converted from a visitor to a customer. There is really no doubt about it, web marketing is a journey, and a continual examination of the content and functionality is important to maximize sales results.