Best Practices for Search Engine Marketing

 

Top Reasons to Outsource Your PPC Campaign

In the past decade, the Internet has evolved at lightening speed and it will continue to this change in the next decade. The Internet has proven that it is an established viable place to conduct business and with that all the problems of making a business stand-out from the crowd, the Internet allows this to happen for those that want to take advantage of 21 century marketing.

Most companies choose Pay Per Click (PPC) Marketing to promote their business or service online due to its accountability and performance.  However, the time has come that it is no longer as simple as bidding on keywords and watching the sales come in.  Many companies realize that PPC campaigns are not a nice to have, but a must have; and they are now outsourcing the complexities of their Pay Per Click campaigns.

Here are the top reasons a company should outsource their PPC campaign, in no particular order:

1) Click Fraud.

We see click fraud every single day. Normally, Google, Yahoo and MSN do a decent enough job at detecting click fraud.  Do you know if you are being hit?  How do you report it?  Do you know what to look for?  How do you go about getting a refund?  Fraudulent clicks affect almost every PPC campaign.  Advantix Marketing implements proprietary and third party solutions to detect, report and get refunded for click fraud.

2) Search Engines

Advantix Marketing knows all the major PPC networks.  We work with them every day.  It’s our business.  We know the intricacies of each system (Yes, there are some differences!).  Over the past seven years, we have learned what works to get high click through rates and improve overall essential metrics.

3) Keyword Research.

Bidding on the same keywords as your competition is like running the same ad in a magazine as your competition.  You have to rely on your ad copy to attract visitors and differentiate you from the rest.  Advantix Marketing has its own resources and keyword research tools that expand keyword portfolios and garner more qualified leads/sales using keywords that your competition is not utilizing.

4) Experience.

Pay Per Click networks such as Google, Yahoo and MSN are bridging the gap between PPC and SEO by integrating Quality Scores into the mix.  Landing page quality score optimization is very much like SEO.  A solid understanding and implementation of the concepts of SEO, landing page relevancy and quality score is no longer an easy task for the average marketer. Advantix Marketing does this every day and can quickly identify problem areas.

5) Contacts.

Let’s face it. Even the most seasoned experts run into problems sometimes.  Advantix Marketing has partnered with Google, Yahoo and MSN and has seasoned professionals at those Search Engine companies to quickly solve any problem.  To boast, Google asked Advantix Marketing if we wanted to become a high level partner and of course we said yes.  We are now a certified Ad Words reseller for Google.

6) Cross Pollination.

Advantix Marketing learns from our 300 plus clients and we share strategies and tactics that work for one client with all of our clients.  Ideas that work in one industry can be adapted and applied to in others as well.

7) Bleeding Edge.

Advantix Marketing determines which of the new tools and programs that Google, Yahoo and MSN introduce are appropriate for our clients. We expeditiously react to new changes to gain strategic, operational and tactical advantages for our customers.

8) Changing PPC Landscape.

Advantix Marketing is on top of our clients campaigns.  The landscape is always changing and your account needs to change with it.  New advertisers are entering the space, existing advertisers are becoming better businesses (and getting harder to compete against), and Google, Yahoo and MSN are constantly refining their PPC programs to generate the most relevant results.  All accounts that we’ve taken over from clients have an amazing amount of “low hanging fruit” because they’ve hardly been touched since the accounts were set up.  Because of the sophistication of Google, Yahoo and MSN, all were improperly established.

9) Time.

Advantix Marketing can save you time on two different fronts. You not only won’t have to manage the accounts yourself but you don’t have to keep up-to-date on the various trends. And, with that free time, you can focus on other high-ROI activities that will help your businesses grow.

10) Peace of Mind.

Advantix Marketing offers relief and peace of mind. It’s a huge benefit knowing that your PPC campaign is being run professionally -- it’s working as it should and that you don’t have to worry about it!