Website Design, Development, and Marketing

Getting someone engaged on a website is more difficult that one would think. For instance, whenwas the last time you had a face-to-face conversation with someone, only to realize they weren't listening? Engagement means different things to different websites.

Since each website has its own unique characteristics and purpose, engagement must be defined by a website’s goals. The first step is to define how an engaged visitor behaves in terms of a website's goals.

• What is the ultimate purpose of your website?
• Is it to cause visitors to make a phone call?
• Is it to cause visitors to fill out a form?
• Do visitors to the website come to the physical location?
• Do visitors to the website ultimately buy a product or service?

What actions do visitors exhibit when they're interacting with the website and moving toward its ultimate purpose?

• View products
• Reading reviews
• View about us page
• Review Inventory
• View Specials

By using analytics, companies can find out if their Website are visiable on the internet. For example:

• How much website traffic is generated
• Where does the website rank in organic listings of the search engines?
• How long do they stay in the website?
• What keywords are producing a high amount of traffic?
• Are they veiwing other pages in the website?
• Do they visit the site many times?
• Are there repeat visits days apart? Weeks apart?
• Do they penetrate deep into the site or bounce off of it?
• Do they view lots of pages?
• Do they leave the website at one particular page?

By using analytics, companies can find out if the Calls to Action are working and not working. For instance:

• Do they call the website phone number?
• Do they take a given action like sign-up for a newsletter regarding Special Sales?
• Do they join the compainies social networking sites?
• Do they fill out web forms?
• Do they send emails regarding more information about a product or service?
• Do they ultimately purchase?

Call to Action includes the information you need to know to achieve dramatic results from your online efforts. There are seven main points to getting more customers:

1.  Get more and better qualified visitors via a well thought out PPC campaign
2.  Learn what visitors really want
3.  Present better and increase your conversion rate
4.  Price more accurately
5.  Increase the effectiveness of your merchandizing
6.  Use A/B testing and understand and learn
7.  Train the staff to be better salesmen and saleswomen

Finally, a Call to Action is the science and art of online conversion, focusing exclusively on persuading and converting visitors into leads and sales based on Persuasion Architecture and proven conversion rate optimization techniques. When Calls to Action work, the words will penetrate and drive results – sales.

Calls to Action are also the following:

Eye Catching: What has been done to make the Website impressive, noticeable or striking?

Compelling: Have you connected with your visitor’s wants? How have you persuaded your readers that they really need to buy your product?

Clear: Is it instantly obvious what the website is offering? Are the benefits readily apparent? Is it easy for the visitor to pick up the phone or complete a form to respond?

Credible: Consumers are skeptical of auto advertisers. Is the website delivering a message that is honest, realistic, sincere and believable?

Emotional: Does the Website’s message move visitors to say WOW? What has the Website done to arouse the spirit of the visitors?

Insightful: Does the Website demonstrate an understanding of the visitor’s needs, desires, hopes and dreams? Does the website make your visitors aware of a new lower price, lower interest rate, new service or new product?

Informative: How educational is the website’s message? In exchange for a visitor’s consideration, does the website provide new, important or little-known information and use it to build a case for a visitor to take some kind of action?

Relevant: Does the Website make both the message and offer germane to the visitor?

Valuable: Does the Website have an offer that is important, priceless or, failing that, just downright useful? How well does the Website persuade the visitor that the offer is worthy of their time and indispensable to the improvement of their daily lives?

Motivating: How moving is the Website’s message? How immediate? Has the website employed proven response words and motivational phrases to drive response behavior? Does the Website’s message have urgency built into it?

Advantix Marketing Dallas Texas, an Online Marketing Company providing a broad array of Internet Marketing Solutions (Solution) and Website Advertising Services. Our goal is to increase your businesses visibility online via Website Indexing (Indexed), Website Ranking, Search Engine Optimization (SEO), Website Marketing & Advertisement, and Research Design & Development. From their corporate headquarters in Dallas, Texas, Advantix Marketing provides a one stop resource center, enabling our clients to focus on their core competencies and use technology as an enabler for lowering operating costs, allowing faster growth and ensuring higher profitability.

Specifically, we specialize in placing businesses at the top of the major Search Engines. With search engine rules and guidelines constantly changing and the competitive field getting progressively more crowded, it’s imperative that businesses ensure that their company can be found at the top of the major Search Engines. Being at the top of the major Search Engines significantly increases business, and Advantix Marketing provides this benefit at a high Return on Investment (ROI).

Advantix Marketing Services meeting and exceeding your Website Marketing and Traffic Goals!

If you have any questions, about the information contained herein, please give us a call.